How Evil Knievel‘s Lost Bet Changed The World of Golf – Part Two
Evel Knieval demanded a rematch the next day. He would provide hotel rooms and, if he lost again, would drive to the PGA show for free, wear his motorcycle leathers and sign pictures to promote the metal woods. Gary and Eddie stayed.
This time Eddie took Knievel for $1,400 and Gary won $200. On the way back to the PGA show they ordered 1,000 chicken wings. beer and had a sign made that said “Wing It On A Taylor Made”, which was the name of their company.
Friday night they had a party for the 228 golf pros staying at their hotel. Beer flowed and wings were consumed. Knievel appeared and signed autographs. Orders for $375,000 worth of metal woods were signed.
This was the first real sales for the new metal driver. Evel Knievel never did become associated with the company but he still was its most important early investor.
As Paul Harvey would say “Now you know the rest of the story”.
As always keep ‘em in the fairway.



